Essential

Essential is a fashion boutique in SoHo New York. The goal was to create a brand that is both classic and clever. Creating a complete visual identity for Essential including the logo, it had to be simple, and could be used as an icon. It was important that it could be flexible to use in different media such as packaging, digital and print.

Essential stationary system
Essential environmental design
Essential packaging design
Essential packaging design
Essential packaging design
Essential packaging design
Essential packaging design
Essential packaging design
Essential packaging design
Essential packaging design
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